Influencer Marketing Manager

Detalles importantes: 

• Upfluence es una empresa americana con sede y oficinas en CDMX
• Esta posición requiere presencia en la oficina de 4 días por semana
• Es necesario un nivel de inglés profesional ya que todo el trabajo hablado y escrito será en Inglés
• El equipo está distribuido entre Estados Unidos, Francia y México.

About Upfluence

Upfluence helps brands tell their story with powerful influencer & content marketing technology. Upfluence’s software allows brands and agencies to identify and contact millions of social influencers and bloggers at scale to execute comprehensive influencer marketing campaigns, as well as provide detailed reporting metrics. Since the launch of our SaaS software in October 2016, the company has yielded a monthly double-digit growth rate, and we are therefore seeking further expansion for our team and offices. Our rapidly growing global team is currently distributed between our offices in NYC, Los Angeles, Lyon, Mexico City and Paris.

We are looking for an experienced and digitally savvy marketing professional to lead our influencer marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on influencer strategies and creative campaign execution. This role requires excellent leadership, strategic thinking, and a high level of client satisfaction through successful influencer campaigns. You will be leading a group of Influencer Marketing Strategists, being a strategic resource, and actively getting involved with their deals.

Responsibilities:

Leadership and Strategy:

• Lead the influencer marketing team, providing guidance, support, and mentorship.
• Develop and implement influencer marketing strategies and creative campaigns.
• Set and manage performance goals for the team, ensuring alignment with company objectives.
• Be a true partner with your team; help them with their clients, lead by example, team player.

Client Management:

• Act as the primary point of contact for high-profile clients, ensuring exceptional service and satisfaction.
• Advise clients on their digital strategies, including social media visibility, content strategy, and lead generation.
• Prepare and deliver high-quality reports and presentations to clients.

Campaign Management:

• Oversee the management of influencers, monitor publications, and optimize campaign budgets.
• Ensure campaigns meet deadlines and client expectations, analyzing results to improve future efforts.
• Establish retro-planning of various actions with multiple actors associated with the project (clients, influencers, third-party agencies, etc.).

Collaboration and Innovation:

• Partner with the squad’s solution architect, from building the business proposal strategy to delivering the project to the client.
• Collaborate with other operations consultants to stay updated with industry trends and tackle upcoming challenges.
• Keep abreast of emerging social media trends, technologies, and influencer marketing best practices.

Qualifications:

• Proven experience in influencer marketing or digital marketing management.
• Exceptional verbal and written communication skills in English.
• Strong organizational and project management skills.
• Bachelor’s degree in Marketing, e-Business, e-Commerce, or a related field.
• Familiarity with tools such as Google Suite and Adobe Creative Suite.
• Passion for influencer marketing and adept at defending operational recommendations to clients.
• Fluency in an additional language is a plus.

What We Offer:

• Competitive compensation package.
• Private Medical Benefits
• A diverse and international team (10+ different nationalities).
• 4 weeks of PTO & company holidays.
• An entrepreneurial environment with opportunities for growth.
• A flexible hybrid work model promoting work-life balance.
• Equity in the company

Upfluence is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.